Digital Marketing Executive

Role & Responsibilities

·        Conduct research on current benchmark trends and audience preferences

·        Design and implement social media strategy to align with business goals

·        Set specific objectives and report on ROI & Generate organic traffic to all social media platforms

·        Collaborate with other teams, like marketing, content writing, sales, and customer service, to ensure brand consistency

·        Communicate with followers, respond to queries in a timely manner, and monitor customer reviews

·        Suggest and implement new features to develop brand awareness, like promotions and competitions

·        Stay up-to-date with current technologies and trends in social media, design tools, and applications.

·        Connect with industry influencers for brand promotions.

·        Monitor brand mentions and promote user-generated content to connect with the audience personally.

·        Strong research skills with excellent knowledge of Social Media platforms

·        Working knowledge/familiarity with social listening tools

·        Provide daily, weekly and quarterly reports to the senior management

·        Optimizing content for publication across various social media sites.

·        Collaborating with the team to ensure that posts are engaging.

·        Plan the Social Media Calendar in line with the short and long-term goals of the brand

·        Build a community by engaging the audience with meaningful conversations and responding to their comments.

·        Analyze social media analytics to measure the performance of the campaigns.

·        Stay updated about the latest features and other offerings of social media platforms.