· Research industry-related topics and trends to generate fresh ideas.
· Write clear, concise, and engaging content for various platforms.
· Develop content strategies aligned with short-term and long-term marketing goals.
· Develop and execute comprehensive content strategies aligned with brand goals and target audiences.
· Create high-quality, engaging, and original content for websites, blogs, articles, email campaigns, and social media platforms.
· Conduct in-depth research on industry trends, audience behavior, and competitors to craft insightful and impactful content.
· Proofread and edit content before publication to ensure accuracy and quality.
· Optimize content for SEO to improve search rankings and visibility.
· Collaborate with graphic designers and video editors to enhance content.
· Manage content calendars and meet deadlines consistently.
· Conduct keyword research to support content strategy.
· Follow brand guidelines to maintain consistency in tone, style, and messaging.
Stay updated on industry best practices and emerging content trends.
· Proven experience as a content writer, copywriter, or similar role.
· Excellent writing, editing, and proofreading skills.
· Working knowledge of content management systems.
· Proficient in all Microsoft Office applications.
· The ability to work in a fast-paced environment.
· The ability to handle multiple projects concurrently.
· Effective verbal and written communication skills.
· Ability to meet deadlines and manage multiple tasks
· Basic understanding of SEO best practices
· Proven experience as a copywriter, with a strong portfolio of Gujarati writing samples.
· Knowledge of Gujarati culture, language nuances, and market preferences.
· Familiarity with digital marketing and social media platforms.
· Sound understanding of B2B and B2C content writing across multiple formats like blogs, email marketing, etc.
· Should have the basic understanding of Keyword relevancy and keyword density and should also be familiar with Keyword placement and other SEO best practices.